Women's Connection: Using Blogs and Video to Reach Your Target Audience
As a mother of five, Susan Borison felt she benefited from baby and child publications that provided advice on child-rearing, but found there was nothing out there for raising teenagers. That led her to co-found Your Teen Media.
A graduate of the Goldman Sachs 10,000 Small Businesses program, Borison leads a team of nine employees and multiple contractors to provide innovative solutions and ideas to clients and readers of Your Teen Magazine. To keep the business going, she raised capital and brought in outside experts to analyze the industry and leverage the company’s experience.
She will present on how Your Teen uses blogs and video to reach their target audience, and will teach you how to do the same with your own business.