PRINCIPALS OF MARKETING
FACILITATOR: JUDITH ALLEN

September 7, 2011
7:30-9:00 AM
Tri-C East
Liberal Arts Bldg., Room 230
4250 Richmond Road
(Park in lots B1 or B2 -- Click Here for map)

Marketing is the only revenue-generating function of a business, and it guides the entire organization. It identifies customer needs and wants, determines target markets, and designs appropriate products, services, and programs to serve these markets. In this seminar we will briefly explore the principles and concepts underlying marketing, including: the "Four P’s": product, pricing, promotion, and place(ordistribution) of products and services; the product lifecycle; and the product adoption curve. All content will be oriented toward the needs of marketing for small businesses. We will also briefly discuss the role of marketing in society.

Cost: Member ~ $10 per person; Nonmember ~ $15 per person

For more information in this series of courses, visit http://chamberfasttrack.com

FAST TRACK: As part of a commitment to help businesses grow, the Beachwood, Heights-Hillcrest Regional and Warrensville Heights Area Chambers of Commerce are proud to announce a partnership program with Cuyahoga Community College Eastern Campus. This program is a series of  8 business courses designed to provide an inexpensive source for valuable and effective ongoing business education and an opportunity to network with other area businesses in a convenient morning session.

 
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